A structured meeting to review performance, discuss strategy, and strengthen client relationships every quarter.
A structured meeting to review performance, discuss strategy, and strengthen client relationships every quarter.
A Quarterly Business Review is a strategic meeting between agency and client to review the past quarter's results, align on upcoming priorities, and strengthen the relationship. QBRs typically cover performance metrics, wins and challenges, strategic recommendations, and contract discussions.
QBRs are powerful retention tools. They force agencies to demonstrate value regularly and give clients a forum for feedback before frustrations build. Agencies that conduct regular QBRs have significantly higher retention rates than those relying on ad-hoc communication.
QBR agenda: Review KPIs vs. goals (15 min), discuss major wins and learnings (15 min), present strategic recommendations (20 min), gather client feedback (10 min), align on Q2 priorities (15 min), contract/expansion discussion (15 min).
Angelwood compiles progress data, approvals, and outcomes into QBR-ready reports, saving hours of preparation time.
Explore related concepts
The percentage of clients an agency keeps over a specific period, typically measured annually.
The percentage of recurring revenue retained from existing clients, including expansions, contractions, and churn.
The total revenue an agency can expect from a client relationship over its entire duration.