Essential terms and concepts for agency professionals. From client retention metrics to billing terminology—understand the language of successful agencies.
A formal request to modify the original project scope, typically with associated cost and timeline adjustments.
Read moreThe percentage of clients who stop working with an agency during a specific period.
Read moreAll interactions between agency and client, including updates, meetings, emails, and portal activity.
Read moreWhat clients anticipate receiving from an agency engagement, including results, timelines, and service experience.
Read moreInput from clients about agency performance, deliverables, and overall experience.
Read moreA composite metric that predicts client satisfaction and churn risk based on engagement signals.
Read moreThe total revenue an agency can expect from a client relationship over its entire duration.
Read moreThe structured process of integrating new clients and setting them up for success with your agency.
Read moreA secure online space where clients can access project updates, approve deliverables, and communicate with their agency.
Read moreThe percentage of clients an agency keeps over a specific period, typically measured annually.
Read moreA measure of how well an agency's services meet or exceed client expectations.
Read moreThe gradual expansion of project requirements beyond the original agreement, often without corresponding budget increases.
Read moreThe execution and fulfillment of services promised to clients, including quality, timing, and communication.
Read moreA formal document defining project scope, deliverables, timeline, and terms between an agency and client.
Read moreAngelwood helps agencies improve client retention, streamline operations, and grow revenue.