Branding software or services with your own agency's identity rather than the provider's brand.
Branding software or services with your own agency's identity rather than the provider's brand.
White labeling allows agencies to present third-party tools or services under their own brand. Clients see the agency's logo, colors, and domain rather than the underlying provider. This maintains a cohesive brand experience and positions the agency as the sole provider of value.
White labeling is important for agencies that want to maintain brand consistency and avoid clients going directly to tool providers. It's particularly relevant for client portals, reporting tools, and resold services. The best white-label solutions are completely invisible to end clients.
Agency uses Angelwood for client portals but clients see: agency's logo, agency's colors, custom domain (portal.agencyname.com), no mention of Angelwood.
Angelwood offers full white-labeling with custom domains, logos, and color schemes so clients see only your brand.