Expanding client relationships by offering additional or enhanced services to existing clients.
Expanding client relationships by offering additional or enhanced services to existing clients.
Upselling involves identifying opportunities to provide more value to existing clients through expanded scope, additional services, or premium offerings. Successful upselling grows revenue while deepening relationships, as long as the additional services genuinely benefit the client.
Existing clients are 50% more likely to try new products and spend 31% more than new customers. Upselling is easier when you have demonstrated value and built trust. The key is identifying genuine opportunities rather than pushing unnecessary services.
Natural upsell: Client engaged for SEO shows increasing traffic. Agency proposes CRO services to convert that traffic, demonstrating how it builds on existing success.
Angelwood's engagement tracking helps identify clients ready for expanded services based on their portal activity and project success.
Explore related concepts
The total revenue an agency can expect from a client relationship over its entire duration.
The percentage of recurring revenue retained from existing clients, including expansions, contractions, and churn.
The practice of managing ongoing client relationships to maximize satisfaction, retention, and growth.