A composite metric that predicts client satisfaction and churn risk based on engagement signals.
A composite metric that predicts client satisfaction and churn risk based on engagement signals.
A client health score aggregates multiple engagement and satisfaction signals into a single metric that predicts relationship health. Signals typically include communication frequency, response times, deliverable approvals, payment patterns, and portal engagement. Scores help prioritize account management efforts.
Without health scoring, agencies react to problems after they occur. Health scores enable proactive intervention. A client going from 'healthy' to 'at-risk' triggers outreach before they consider cancelling. Most agencies implementing health scoring reduce churn by 20-40%.
A health score might weight: Portal logins (20%), Approval speed (25%), Payment timeliness (20%), Communication responsiveness (20%), NPS rating (15%). A score below 60/100 triggers an at-risk alert.
Angelwood automatically tracks 12+ engagement signals and calculates health scores for every client, alerting you to at-risk relationships.
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