What signals does Angelwood track?

We monitor 12+ signals including portal login frequency, update view rates, approval response times, comment sentiment, payment timing, and meeting attendance patterns.

How accurate is the at-risk prediction?

Our models identify at-risk clients with 73% accuracy 3+ weeks before cancellation. False positives are low—better to check in unnecessarily than miss a warning sign.

What do I do when I get an alert?

Each alert includes context on what triggered it and suggested next steps. Often it's as simple as scheduling a check-in call or addressing a specific concern.

Can I customize the alert thresholds?

Yes. Set sensitivity levels based on your client types. High-value clients can trigger alerts sooner, while smaller accounts might have higher thresholds.

Blindsided by cancellation requests? There were signs you missed.

73%Of cancellations show warning signsAgency research

3 weeksAverage early warning timeAngelwood data

Catch At-Risk Clients Before They Cancel

By the time a client asks to cancel, it's usually too late. Angelwood identifies warning signs weeks in advance so you can intervene.

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Why Cancellations Blindside Agencies

Understanding the problem is the first step to solving it

Warning Signs

Client suddenly requests to "pause" the relationship
No response to renewal or upsell conversations
Declining engagement with reports and updates
Increased nitpicking on deliverables
Delayed payments without explanation

What Happens If Ignored

Lost revenue with no replacement pipeline
Wasted effort on accounts about to churn
Team demoralization from preventable losses
Cash flow disruption from unexpected cancellations
Damaged relationships that could have been saved

Root Causes

No system to track client engagement levels
Warning signs buried in scattered communications
Account managers too busy to notice behavioral changes
Reactive approach waits for explicit complaints
No playbook for at-risk client intervention

How Angelwood Solves This

Angelwood's AI continuously monitors client behavior and flags at-risk accounts before they cancel. Get actionable alerts with context so you can have the right conversation at the right time.

Behavioral Analysis

Track portal visits, update views, approval speed, and payment patterns to detect disengagement.

Risk Alerts

Automatic notifications when clients show cancellation warning signs with specific triggers identified.

Intervention Playbooks

Suggested actions based on the type of disengagement—whether it's communication, results, or relationship.

Save Tracking

Document intervention efforts and track which at-risk clients were successfully retained.

Expected Results

3 weeks earlier

At-risk clients identified

Immediate

-35%

Cancellation rate

6 months

60% save rate

Successful interventions

Ongoing

+25%

Client lifetime value

12 months

Is This Right for You?

Agencies with high-value retainer clients
Account managers handling 15+ clients each
Agencies experiencing surprise cancellations
Teams without systematic health monitoring
Growing agencies that can't track every client manually

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Prevent Client Cancellation FAQs

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