Brand projects are subjective and emotional. Manage expectations, gather feedback, and get approvals with structured communication.
Common problems that lead to client churn
Brand work is emotional. 'I'll know it when I see it' leads to endless revisions. You need structured feedback to move forward.
Brand projects involve executives, marketing, and sometimes boards. Getting aligned feedback from multiple people is chaos.
Brand projects expand naturally. One logo becomes a full identity, then guidelines, then templates. Managing scope is constant.
Brand projects take months. Clients forget early decisions. Maintaining momentum and enthusiasm over extended timelines is hard.
Real solutions for your specific challenges
Present concepts in organized rounds. Collect feedback from all stakeholders in one place with clear questions.
Get explicit sign-off at each milestone. No more 'I never approved that' when you have documented approvals.
See integrationTrack all feedback and changes. When clients ask 'why this direction,' show the evolution and their own input.
Deliver final brand assets through the portal. Clients have a permanent home for logos, guidelines, and templates.
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