PPC results are immediate but scrutinized constantly. Keep clients confident with transparent reporting and proactive optimization updates.
Common problems that lead to client churn
Clients can see PPC dashboards themselves. They question every fluctuation. You're always defending performance rather than discussing strategy.
Proving PPC's true value is hard. Clients don't understand attribution models, view-through conversions, or the full customer journey.
Google and Meta constantly change. Platform updates affect performance unpredictably. Clients blame you when their costs rise or results drop.
PPC is commoditized. Clients think any agency can manage ads. You need to prove strategic value beyond basic campaign management.
Real solutions for your specific challenges
Push campaign updates to clients before they ask. Show optimizations made, tests run, and wins achieved—not just top-line metrics.
See integrationGet ad creative and landing pages approved quickly with structured workflows. No more email chains hunting for sign-off.
Show spend pacing and budget utilization in real-time. Clients always know where their money is going.
Log A/B tests, hypotheses, and results. Build a knowledge base that demonstrates strategic thinking beyond basic optimization.
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