PR results can feel intangible. Keep clients engaged with visible outreach activity, placement tracking, and coverage documentation.
Common problems that lead to client churn
Pitching happens behind the scenes. Clients don't see the 50 emails you sent to get one placement. They only see coverage that landed.
Media coverage can't be guaranteed. Even great pitches fail. Clients paying monthly retainers expect consistent results.
AVE is outdated. Share of voice is complex. Clients want simple ROI numbers that PR can't always provide directly.
PR value becomes clear during crises. But day-to-day, clients question what they are paying for during quiet months.
Real solutions for your specific challenges
Log every pitch, follow-up, and response. Show clients the volume of work happening even when placements are slow.
Display all earned media in one place. Track publications, reach, and sentiment for easy reporting.
Document relationship building with journalists. Show growing media connections as an agency asset.
During issues, use the portal for rapid client communication. Keep messaging aligned and documented.
Explore solutions for other agency types
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